The Role of Artificial Intelligence Technologies in Promoting Digital Leadership and Sustainable Innovation: A Field Study at the University of Zawiya (Faculty of Economics, Information Technology, and Education)

Abstract

This study aimed to investigate the role of artificial intelligence (AI) technologies in enhancing digital entrepreneurship and sustainable innovation within Libyan educational institutions through a field study conducted in selected faculties at the University of Zawia. The study was undertaken in the context of the accelerating digital transformation affecting higher education at both global and local levels and the growing need for universities to adopt advanced technologies that improve academic and administrative performance while promoting institutional sustainability. The study adopted a descriptive-analytical approach and employed a questionnaire as the primary data collection instrument. The independent variable was AI technologies, whereas digital entrepreneurship and sustainable innovation represented the dependent variables. The study focused on intelligent systems, data analytics, digital automation, and smart learning as the principal dimensions of AI technologies. Furthermore, the study sought to examine the impact of AI applications on improving educational and administrative services, supporting digital transformation, fostering creativity and innovation within universities, and identifying the major challenges associated with implementing AI technologies in the Libyan educational environment. The findings are expected to provide a scientific and practical framework that supports Libyan universities in adopting effective digital transformation strategies and strengthening a culture of innovation and sustainability. Such outcomes may contribute to improving the quality of education, scientific research, and institutional performance, while offering practical recommendations for decision-makers regarding digital infrastructure development and the wider integration of AI technologies in higher education.