Planning Ahead: Advanced Prediction of Car User’s Intention to Use the Future Railway system in Libya

Manssour   Bin Miskeen; Otman M.M.  Elbasir; Basheer  Alnnaas; Mohamed Wali  Sharief

doi:10.51984/jopas.v20i4.1686

Manssour Bin Miskeen ⁽¹⁾ , Otman M.M. Elbasir ⁽²⁾ , Basheer Alnnaas ⁽³⁾ , Mohamed Wali Sharief ⁽⁴⁾

(1) , Libya ,

(2) , Libya ,

(3) , Libya ,

(4) , Libya

https://doi.org/10.51984/jopas.v20i4.1686

Issue
Vol. 20 No. 4 (2021): The 4th international conference of Sciences and Technology

Submitted
January 4, 2022

Published
December 25, 2021

Keywords:

Theory of Planned Behavior, New Railway, Structural Equation Model, Behavioral Intention, Novelty seeking, Trust, Mass media, Transportation in Libya

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Abstract

This study was conducted to examine the car users’ willingness to take new railway system for intercity travel in Libya to reduce car accident on intercity highways. This study introduced three novel constructs; namely novelty seeking (NS), trust (TR), and external influence (EI) (mass media campaign) into the theory of planned behaviour (TPB). A total of 338 respondents from five major cities in Libya (Benghazi, Tripoli, Misrath, Tobruk and Surt) were participates in this study. The findings revealed that the attitude (AT: 0.236***) toward new railway system, subjective norms (SN: 0.062), and perceived behaviour control (PBC: 0.149**) is directly and positively affect the behaviour intention of car users in Libya to take new railway system for intercity travel. Furthermore, the novelty seeking (NS: 0.131*) shows indirect and positive relationship between behaviour intentions via attitude. Trust (and external influence were found to have a positive effect towards three behaviour intention to take railway system’s antecedents (T-AT: 0.551***, T-SN: 0.387*** and T-PBC: 0.376***). However, not limited to these three antecedents, external influence also reported the direct and positive influence on the trust and novelty seeking. Ultimately, the theoretical and marketing implications of the transportation arena were derived. This study was considered as a hint to new railway system authorities in Libya to arrange the strategy to attract the car users to choose new railway system as travel alternative for intercity travel.

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Authors

Manssour Bin Miskeen

Otman M.M. Elbasir

Basheer Alnnaas

Mohamed Wali Sharief

Bin Miskeen, M. . ., Elbasir, O. M. ., Alnnaas, B. ., & Sharief, M. W. . (2021). Planning Ahead: Advanced Prediction of Car User’s Intention to Use the Future Railway system in Libya. Journal of Pure & Applied Sciences, 20(4), 76–82. https://doi.org/10.51984/jopas.v20i4.1686

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